Maryanne has been with the Noel Leeming Group for seven years and was promoted to General Manager Marketing in 2012. Her core responsibility is to deliver a seamless, digitally enhanced consistent customer experience across all channels , foster a digital mind set and develop great digital capability throughout the organisation, understand customer data better, improve promotional effectiveness and improve business profitability. She is also responsible for Torpedo 7 transition from Hamilton to Auckland and brand strategy.

Maryanne reports to the CEO, and is a proud member of the Noel Leeming Leadership Team and sponsor of ASPIRE Women in Leadership Programme. A recent accomplishment includes Noel Leeming Rebrand – creating new brand ID and new brand frameworks.

Maryanne leads a team of over 40 marketers aged from 21 years, who bring a broad and specialist range of skills such as web design, market research, CRM and loyalty, social & digital marketing and advertising production.

With nearly 20 years of retail marketing experience – previous to Noel Leeming Group she was 10 years with DFS (Duty Free Shoppers) as the Director of Consumer Marketing in Hong Kong overseeing marketing across Asia-Pacific including first-moves into China, Macau, Abu Dhabi, and Okinawa, Japan. She started her marketing career as a part-time student within the Marketing department at Auckland Institute of Technology (now AUT) followed by 3 years as Marketing Manager at women’s fashion retailer Esprit de Corp NZ Ltd.

Maryanne is a mother of two young girls and is happily based in Takapuna.

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