http://www.moped.org.nz/blog/ The latest Blog feeds from www.moped.org.nz en-us Fri, 24 Apr 2026 23:12:45 +1200 Rocketspark http://www.moped.org.nz/blog/post/161733/marketing-that-moves-lessons-in-leadership-and-brand-brilliance/ The Marketing That Moves session brought together three standout voices shaping the future of marketing in New Zealand. Frankie Coulter, Head of Marketing at Goodman Fielder NZ, led the discussion, reflecting on how he revitalised heritage brands like Vogel’s, Meadow Fresh and Edmonds through a people-first, commercially creative approach.Frankie was joined by award-winning marketers Jen Jones (Excellence in New Brand Development for Meadow Fresh Quick Brekkie) and Simran Wadhawan (Marketer of... Thu, 27 Nov 2025 00:00:00 +1300 http://www.moped.org.nz/blog/#post161733 http://www.moped.org.nz/blog/post/161734/tauranga-regional-place-brand-project-session/ Tauranga’s creative and marketing community came together at the University of Waikato Tauranga Campus to help shape the region’s first-ever place brand. The session brought marketers, communicators and researchers into one room to share what they believed made Tauranga distinctive and full of potential. Guests took part in guided group discussions, chatted with the team behind Our Tauranga Region, and explored new perception research about how the region is currently viewed. A short presen... Thu, 09 Oct 2025 00:00:00 +1300 http://www.moped.org.nz/blog/#post161734 http://www.moped.org.nz/blog/post/161739/bedpost-you-can-sleep-on-it/ We recently hosted an inspiring session with Julia Doak, national franchisor for Bedpost, and it was certainly a crowd favourite.Julia took us on a journey through the bold decisions that shaped her career, from sneaking into a Wellington nightclub at 17, to landing her first job at BNZ by walking in wearing a school uniform.She shared stories from her days trading BNZ’s US Dollar portfolio during Desert Storm, where she was one of only four women in a room of 70 men. The high-pressure environ... Thu, 17 Jul 2025 00:00:00 +1200 http://www.moped.org.nz/blog/#post161739 http://www.moped.org.nz/blog/post/161735/a-toast-to-50-years-of-great-kiwi-advertising/ We had an energising start to the morning on Wednesday, 2 April, as the Marketing Association and MoPeD hosted “A toast to 50 years of great New Zealand Advertising” with Marketing Association CEO, John Miles.The session took us on a nostalgic yet insightful journey through five decades of New Zealand’s most memorable campaigns. John unpacked the creative thinking behind these iconic ads and highlighted the seven traits that have shaped truly exceptional advertising in New Zealand. The mor... Wed, 02 Apr 2025 00:00:00 +1300 http://www.moped.org.nz/blog/#post161735 http://www.moped.org.nz/blog/post/161737/daybreak-festival-of-innovation--2025/ DayBreak Festival of Innovation 2025 on 5th March brought Tauranga’s innovation community together for a fast paced, energising day all about Doing Innovation. The festival delivered a mix of inspiring speakers, hands-on workshops and plenty of moments to connect with local people who are genuinely pushing ideas forward.Throughout the day, attendees got to try new tools, explore fresh thinking and swap real-world experiences. Conversations flowed well beyond the sessions, with the city centre ... Wed, 05 Mar 2025 00:00:00 +1300 http://www.moped.org.nz/blog/#post161737 http://www.moped.org.nz/blog/post/161738/putting-google-ai-to-work-for-you-whats-next-with-google/ Rob Coyne, Strategic Agency Manager at Google New Zealand, joined us to unpack how AI is reshaping the marketing landscape and why now marked a major turning point for the industry. While the core purpose of marketing hadn’t changed, Rob highlighted how the way businesses connected with consumers was shifting rapidly — and how Google’s AI tools were helping marketers keep pace.Rob walked through how businesses could use Google AI to drive profitable growth by reaching the right custom... Wed, 13 Nov 2024 00:00:00 +1300 http://www.moped.org.nz/blog/#post161738 http://www.moped.org.nz/blog/post/161950/ai-meets-marketing/ We had a fantastic day diving into the world of AI powered marketing at the Marketing Association’s ‘AI Meets Marketing’ masterclass. Designed specifically for marketers, the workshop focused on helping teams build practical skills, gain hands-on experience, and develop the strategic confidence needed to start using AI tools right away.The session was led by Peter Mangin, a longtime innovator in AI and marketing. With more than 25 years’ experience, including over 15 years in senior adve... Tue, 16 Jul 2024 00:00:00 +1200 http://www.moped.org.nz/blog/#post161950 http://www.moped.org.nz/blog/post/161952/how-ai-imagery-is-shaking-up-traditional-marketing/ Thanks to everyone who joined MoPed and the Marketing Association for an inspiring session with Steve Ballantyne from Brand IQ. Steve delivered an engaging, thought provoking look at how AI generated imagery had already begun transforming the marketing landscape. During the session, Steve walked us through real examples of how Brand IQ had used AI imagery across sectors such as travel, professional services, construction, and food technology. He showed how AI had helped solve creative challenges... Sat, 23 Mar 2024 00:00:00 +1300 http://www.moped.org.nz/blog/#post161952 http://www.moped.org.nz/blog/post/161954/big-picture-thinking/ We recently hosted an engaging and entertaining session with David Downs from New Zealand Story, and it turned out to be an inspiring afternoon of insights, humour, and big-picture thinking. Over drinks and nibbles, attendees had the chance to connect with David, who brought his unique blend of business leadership, creativity and sharp wit to the room. As the CEO of New Zealand Story, and a director on several boards including Chair of The Icehouse, David shared his perspective on why New Zealan... Thu, 14 Mar 2024 00:00:00 +1300 http://www.moped.org.nz/blog/#post161954 http://www.moped.org.nz/blog/post/161736/the-importance-of-accessibility-in-our-marketing/ In this session, we had the pleasure of hearing from communications and PR expert Sarah Jesson, who shared her journey working alongside Deaf Aotearoa to promote the use of New Zealand Sign Language (NZSL).Sarah highlighted how small actions, like learning and using a few basic signs, can make a meaningful difference in creating a more inclusive New Zealand. The message was simple but powerful: when more hearing New Zealanders give signing a go, the Deaf community feels more seen, valued, and in... Mon, 04 Mar 2024 00:00:00 +1300 http://www.moped.org.nz/blog/#post161736