Time: 5:00 PM – 7:00 PM NZST
Location: Trinity Wharf Tauranga, 51 Dive Crescent, BOP 3110
Ticket Price: $30.00Register for this event
Hear Tania Bui speak about her role at Frucor Suntory ANZ and her journey with the iconic V Energy Brand.
Come and hear Tania Bui, Director Marketing Excellence and Delivery Frucor Suntory ANZ share her views on how businesses fall out of love with their brands (their greatest asset). Tania will share with you the journey that the iconic V Energy Brand has been on for the past 3 years and how Frucor is reconnecting with consumers as the only way back to growth and this includes changing out the term and title of marketing to consumer in every way. She will also share her views of why in a COVID world the basics matter more than ever and sometimes old dogs just need to dust off their old tricks.
Tania Bui was appointed as the Director of Marketing Excellence and Delivery for the newly merged Frucor Suntory ANZ following her return to the corporate world as the Marketing Director Frucor Suntory NZ after a 7-year self-imposed break from corporate life in the beautiful Bay of Plenty. In her role she works to support, enable, challenge and champion the brand and commercial teams to deliver best practice in consumer connection, brand building, marketing and commercial execution for business growth across both markets.
Tania has more than 25 years navigating some of NZ's largest corporates with exec roles in ZESPRI – as Global Marketing Manager (during 9/11), Mars Petcare in a national and regional marketing manager role, Telecom – as Marketing Manager for consumer, youth and SE (during the 10txt and Boost Mobile years), and owning her own marketing and design agency and more recently also held governance and advisory roles working with local and regional government.
Tania understands both sides of the client/ agency fence and her work with startups, and non-for-profits combined with her love of brand building and business growth enables her to seek solutions with a different, entrepreneurial perspective and a strong commercial lens. She is passionate about building relationships and enabling individuals, teams and organisations, to focus on the things that make a difference both socially and commercially and always an advocate of diversity and the value that women can bring to any forum and table.
5-5:30pm: Networking with fellow marketing professionals (enjoy a beverage and nibbles)
5:30-6:30pm: Speaker presentation and Q&A
Ticket Price: $30.00
Thank you to our sponsors