Grow locally together
Inspiring Bay of Plenty marketers to aspire to best practice marketing.
Welcome to MoPed
We’re a group of some 500+ marketers from all corners of the Bay of Plenty, here to connect, learn, share ideas, and support each other.
MoPed is all about people. Whether you’re a student, intern, new to marketing, scaling a business, or leading strategy, you’ll find a friendly community ready to swap insights, spark ideas, and help you grow.
Our mission
Igniting the marketer in all of us by making connections, networking, growing and being inspired through authentic stories and real people.
What we're about
Building a stronger, smarter marketing community
Bringing marketers together
Sharing real, practical knowledge
Hosting regular inspiring events
Learning from top-quality speakers
Why join?
Join the Bay's most connected marketing network. We'd love to have you.
To meet fun, like-minded people
To level up your marketing game
To get inspired
To feel part of something bigger
Joining is free
Complete the form below to join our newsletter mailing list.
You can also connect with us on LinkedIn, or buy a ticket to our next event – all welcome!
Heilala Vanilla
Thursday 13 August | 5.00 - 7.30pm
BNZ Partners Centre
639 Cameron Road, Tauranga
Join Ruby Grant, Head of Brand and Jennifer Boggis, CEO and Co-founder, on the story of how Heilala Vanilla used story, flavour and partnerships to challenge category leaders.
Heilala Vanilla began with a trip to Tonga following a devastating cyclone and the idea of creating sustainable employment through vanilla farming.
What started as a purpose-led business built around one of the world's most-loved ingredients has grown into an international brand loved by chefs, bakers and food brands around the world.
Competing in a category dominated by legacy brands meant Heilala couldn't outspend the competition, so it had to out-story, out-partner and out-create them instead. Through collaborations with chefs and food personalities, earned media, retail partnerships and a relentless focus on flavour, Heilala has built a brand that punches well above its weight.
The journey hasn't been linear; from challenges in the Pacific and competitors with deep pockets, to changing the conversation around imitation vanilla.
Key takeaways:
What challenger brands can do when they can't outspend the competition
How collaborations, earned media, and partnerships can create an outsized impact
Lessons from building a premium brand in a category driven by habit and price
Building a brand takes resilience, persistence and no shortage of creativity.
$40 + Ticketing Fee
IMAGE: Kickstarter Magazine
Keen to speak?
Would you like the opportunity to present or speak about your brand at a MoPed event?
We would love to hear more about your story — what worked, what didn’t, and the successes, failures or pivots you took to become successful.
Past event
MA Charity Hackathon
