Written by Nancy Adolph from Likeable Lab.
Moped after 5 with Helen Camilleri
When Helen worked with toy giant LEGO® some years ago, she was taken through a sort of symbolic ‘birth’, and found herself in an environment of oversized proportions. It was called The Land of Childhood. All employees at the time were given this experience to help them see things from a child’s perspective. How cool.
There’s no doubt about it – LEGO® is a fun brand.
And The Land of Childhood was one tool that instilled in employees what LEGO® is all about. It defined a certain culture, and at the end of the day, that’s what really attracts customers to your brand. Your culture.
“Your culture is your brand.”
Currently, Helen is the head of People and Brand at Gallagher, a successful innovation based company that sells fuel pumps, security systems and animal management systems for farmers.
So how do you create a cohesive brand for a business like Gallagher, a company that offers such different products?
The answer? You guessed it – culture. Shared culture that brings otherwise very separate teams together.
Helen’s 6 tips for creating culture in your workplace.
So what’s your culture?
You may already have a good vibe going on in your team or organisation, but being intentional about your company culture rather than letting it happen accidentally can make a big difference to the success of your brand.
Because people matter. Your marketing material might be fantastic, but if a customer’s experience with your service is crap, that’s what they will remember.
So invest in your people. Develop the culture of your brand.
This is what Helen calls culture by design.
To learn more about Helen, visit https://www.linkedin.com/in/helen-camilleri-49a3b189/
Thanks again Helen for coming and spending time with us.
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