Past Events

Hear about:
An insightful talk where Sean will delve into the transformative journey of Turners, New Zealand's largest car retailer. Sean will share how the company and its brand were reimagined to thrive in a competitive market, focusing on Turners culture - vision, values, and purpose.

Discover the pivotal role that company culture played in this transformation, setting the stage for the success of 'Tina', Turners highly effective and recognisable advertising campaign. Sean will unpack the strategy behind making impactful ads, from the creative process that brought Tina to life to the reasons why these executions have worked so well across multiple media channels.

Learn about Turners selection process of media channels, balancing budget considerations with the desired results, and the impressive results that Turners has achieved through these efforts.

Don’t miss this opportunity to soak up a masterclass in brand transformation and effective advertising! And all enjoyed over lunch.

About Sean Wiggans:
Sean’s career started with 8 years in advertising here and in London before moving into marketing. 7 years were spent in FMCG at Frucor and Cerebos Greggs before his current role in the automotive industry as General Manager of Marketing at Turners Auto Retail. Throughout his career he has championed Marketing as a growth driver for business. He’s no stranger to EFFIEs success with Frucor and again last year with 2 Golds in Retail/Etail and Best Strategic Thinking with the now iconic Tina from Turners campaign. ‘Tina’ also took out 2 categories and the Supreme Marketing Excellence Award at the 2022 NZ Marketing Awards where Sean and his team were finalists for Marketer of the Year and Marketing Team of the Year.

At Turners he has a broad remit to drive profitability by building the brand, driving lead acquisition and improving the customer experience across all touch points online and offline. He has been heavily involved in Turners’ digital transformation journey from a marketing and data perspective; pitching and implementing a new marketing technology stack based around a CDP in 2020 to get to the elusive ‘single customer view’ and continues to champion the harnessing of data to drive marketing and business results.