Justin Watson is the Chief Commercial Officer for Christchurch International Airport responsible for leading the airline development, passenger attraction and commercial marketing strategies for the airport, and the gateway to the region. Justin has had an extensive career in international marketing with significant marketing leadership positions spanning over 18 years. Justin's previous roles include that of Director of Trade, PR & Major Events at Tourism New Zealand where he led the organisations offshore based trade, luxury and business events teams along with international PR and major events, GM- Marketing Communications at Tourism New Zealand, Director of Marketing at McDonald’s New Zealand & Pacific Islands and Marketing Manager at Coca-Cola Oceania.
Justin will share some of his learnings and insights from, as he coins it “selling beers, happymeals, planes and purity” and the 'importance of marketing fundamentals that span the lot”. A true champion of the value of consumer insights, product evolution and ROI, Justin will add his views on media channel shifts and the disruption of that.
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