Past Events

‘Clicking with Kiwis’ – A digital marketing talk from Mel Lee

Date: Thursday 26 April

Time: 5pm

Venue: BNZ Business Centre – Level 1, 639 Cameron Road

Cost: $30 includes beverages and canapes

Mel Lee – Founder of Backchat Media and Digital Strategist at WAVE.

Kiwis use the internet in a very specific way. For example, did you know that in New Zealand we’re so concerned with mobile data usage that video consumption increases by 65% later in the evening when we’re more likely to be on the home wifi?

There’s a huge volume of information available to us about how to successfully market ourselves and our businesses online. It’s easy to get overwhelmed or pour resource into digital activity that’s supposed to be effective, but in reality has little result.

Join Mel Lee, Digital Strategist at WAVE and the founder of Backchat Media, as she dissects the New Zealand digital landscape to give you a simple blueprint for digital strategies that work. In this session, Mel will cut through the clutter and get to the heart of what can make or break a digital strategy designed specifically for New Zealand audiences.