Dissecting Digital Marketing with Mel Lee
Written by Sophie Jaggs from Likeable Lab.
Digital marketing can be overwhelming and scary.
So many competitors and so many platforms.
Facebook, Instagram, Snapchat, LinkedIn and now Vero!
The mind boggle begins. Where do you invest your time and money? What platforms are best for your business? What and when do you post?
It’s enough to throw in the towel before you’ve even begun.
But wait. Hold the towel. Mel Lee can help.
Mel is a digital savvy, super experienced marketer. We joined Mel at the BNZ building where she fired bullets of social media gold at us to help us with our social media journeys.
To be honest, I couldn’t write fast enough, but I do have some highlights for you.
Soak up Mel’s knowledge below.
Facebook is still the master
Despite what people say Facebook is still the most popular platform, with the help of Facebook Messenger of course.
People spend (on average) 21 hours a week on Facebook and Messenger. If that’s not reason for your business to be on Facebook, then I don’t know what is.
Facebook is still the most cost effective method of digital advertising. So if you’re after bang for buck, make sure you’re posting relevant content and sending it to the right audience.
When to post
Sending an email campaign? Send it on Tuesday (or Thursday) at 9am. There’s proven results that this is the best time.
Posting a video? Send it when people are most likely to be connected to wifi - evening/late at night.
Posting anything to Facebook or Instagram? Friday night when people are at home watching the comedy line up, or Sunday night when people are having a quiet night.
It’s all about trust
You can’t expect people to come along, see your post and click buy. People need trust.
And how do you get it?
By talking to people and showing them the real you.
So if you’re not already doing the following, try these:
Final bits of advice
Final, final bit of advice from Mel... Create snap-able, thumb-stoppable content. Make people smile and dream over your posts.
Mel, it was an absolute pleasure listening to you. Thank you for sharing your tried and tested methods of digital marketing and giving us lots to think about in a non-daunting kind of way.
Ready to pull your head out of the sand?
Go and show your business to the world.
Thank you to our sponsors