Simon Barnett is the founder of OBO and a marketing lecturer at Massey University.
OBO is a niche company based in Palmerston North, New Zealand. They are manufacturers of goalie protection gear for Hockey.
OBO is 25 years old this year and has a fabulous success story. They now sell into 72 countries globally and at the Rio Olympics 100% of the female field hockey goalies used OBO and 55% of the men. For a Palmy based niche company with a small target market, that is pretty impressive!
Hear Simon speak on “how a small bunch of committed people from Palmy have taken on the world ...and won”.
Don't miss out on seeing how OBO does things a bit differently - from its products, to its colour palette, to the company slogan “Good sh*t that really works”.
Plus, Simon has a huge depth of knowledge and experience in the marketing industry that you are sure to come away with some pearls of wisdom.
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