Join Kerry McKenzie, General Manager Brand & Marketing at New Zealand Rugby, for an in-person session on building brands at the highest level.

Kerry will cover the similarities and differences between her current role at New Zealand Rugby and marketing well-known FMCG brands.

Kerry currently leads the Marketing & Digital Content teams behind the All Blacks and Black Ferns, New Zealand’s most iconic sporting brands. She made the move to New Zealand Rugby after a strong career in FMCG, marketing brands such as Anchor, Steinlager and Corona.

The session will explore the similarities and differences between marketing FMCG brands and elite sport, how she found her voice within the rugby world, and what it takes to protect an iconic legacy while engaging modern, global audiences.

Key takeaways include:

• Showing up authentically throughout your career

• How brand and marketing disciplines transfer across industries

• Why clear brand positioning drives better decisions and execution

A must-attend event for marketers passionate about brand, leadership and growth.

$40 + GST pp