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Advanced AI in Marketing

Wednesday 15th July 
Venue TBC
Tauranga

Unlock the full potential of AI to supercharge your marketing strategy.

Brought to you by the Marketing Association, this hands-on, in-person workshop is a deep dive into how marketers can practically and strategically harness the power of AI, particularly generative AI tools, to elevate their marketing efforts. The session equips marketers with cutting-edge knowledge, hands-on techniques, and ethical considerations necessary to use AI responsibly and effectively.

$295 + GST pp

ma-advanced-ai-in-marketing

MA Charity Hackathon

Tuesday, 23 June
Historic Village, 17th Ave West, Tauranga
In conjunction with Marketing Association, Meridian Energy & MoPed

Most charities don’t need more passion — they need better marketing. 

This is where you come in.

Join us for a high-energy, two-hour session where you’ll team up with sharp marketers to crack a real challenge for a local not-for-profit.

You’ll work in groups, come up with a bold, usable idea, and pitch it on the night — with the best idea taking the win.

Smart brains. Big ideas. Real impact. 

And yes, you’ll be fed and watered. More details to come

This is a FREE Event

MA Charity hackathon supported by MoPed

Critical Thinking for Marketers

Online course
Starts 8 Sept  |  4 wks |  90 mins/wk

In a world drowning in data and awash with bullshit, critical thinking just might be the most important skill marketers need.

In this online workshop brought to you by the Marketing Association, Carl Davidson will draw from behavioural science and cognitive psychology to demonstrate some of the flaws in our everyday ways of thinking, and provide some tools to sharpen your critical thinking and problem solving mindset.

In the process, you’ll see why critical thinking is rare (it’s much harder than you’d expect) and why most organisations make it much harder still. You’ll learn why we’re all wired to think like lawyers rather than scientists, and why David Ogilvy was right about how evidence gets misused.

$225 + GST pp

MA Moped Critical Thinking for marketers

Past events

Marketing that moves: Lessons in leadership and brand brilliance

The Marketing That Moves session brought together three standout voices shaping the future of marketing in New Zealand. Frankie Coulter, Head of Marketing at Goodman Fielder NZ, led the discussion,Read more

Tauranga regional place brand project session

Tauranga’s creative and marketing community came together at the University of Waikato Tauranga Campus to help shape the region’s first-ever place brand. The session brought marketers,Read more

Bedpost - You can sleep on it!

We recently hosted an inspiring session with Julia Doak, national franchisor for Bedpost, and it was certainly a crowd favourite. Julia took us on a journey through the bold decisions that shaped herRead more

A toast to 50 years of great Kiwi advertising

We had an energising start to the morning on Wednesday, 2 April, as the Marketing Association and MoPeD hosted “A toast to 50 years of great New Zealand Advertising” with Marketing Association CERead more

DayBreak Festival of Innovation - 2025

DayBreak Festival of Innovation 2025 on 5th March brought Tauranga’s innovation community together for a fast paced, energising day all about Doing Innovation. The festival delivered a mix ofRead more

Putting Google AI to work for you – What’s next with Google?

Rob Coyne, Strategic Agency Manager at Google New Zealand, joined us to unpack how AI is reshaping the marketing landscape and why now marked a major turning point for the industry.  While the coreRead more

AI meets marketing

We had a fantastic day diving into the world of AI powered marketing at the Marketing Association’s ‘AI Meets Marketing’ masterclass. Designed specifically for marketers, the workshop focusedRead more

How AI imagery is shaking up traditional marketing

Thanks to everyone who joined MoPed and the Marketing Association for an inspiring session with Steve Ballantyne from Brand IQ. Steve delivered an engaging, thought provoking look at how AI generatedRead more

Big picture thinking

We recently hosted an engaging and entertaining session with David Downs from New Zealand Story, and it turned out to be an inspiring afternoon of insights, humour, and big-picture thinking. OverRead more

The importance of accessibility in our marketing

In this session, we had the pleasure of hearing from communications and PR expert Sarah Jesson, who shared her journey working alongside Deaf Aotearoa to promote the use of New Zealand Sign LanguageRead more

The export marketing journey

Kids Ride Shotgun's Dan Neklan and Cath Hosking (Head of Marketing and eCommerce) hosted MOPED from for an engaging session held at their premises at Mount Maunganui that walked us through theRead more

Brand transformation at Turners Auto Retail

At our September session, we enjoyed an engaging and insightful talk from Sean Wiggins, General Manager of Marketing at Turners Auto Retail.  Sean took us through the remarkable transformation jourRead more