Marketing Association with Peter Mangin
We had a fantastic day diving into the world of AI powered marketing at the Marketing Association’s ‘AI Meets Marketing’ masterclass. Designed specifically for marketers, the workshop focused on helping teams build practical skills, gain hands-on experience, and develop the strategic confidence needed to start using AI tools right away.
The session was led by Peter Mangin, a longtime innovator in AI and marketing. With more than 25 years’ experience, including over 15 years in senior advertising roles, Peter brought a wealth of knowledge and real world insight to the room. As Chief Product & AI Officer at Pure SEO and Founder of AI Innovatory, he’s spent his career modernising systems, driving digital transformation, and helping organisations unlock the benefits of emerging technology.
Throughout the day, Peter guided attendees through practical exercises and real examples of how AI can streamline marketing workflows, enhance creativity, and improve customer engagement. Participants walked away with clear strategies, new skills, and a better understanding of how to integrate AI into their everyday marketing efforts to deliver immediate impact.
A huge thank you to everyone who joined us. Your energy, curiosity, and willingness to experiment made the workshop a standout success.