With Rob Coyne, Strategic Agency Manager, Google New Zealand.
Rob Coyne, Strategic Agency Manager at Google New Zealand, joined us to unpack how AI is reshaping the marketing landscape and why now marked a major turning point for the industry.
While the core purpose of marketing hadn’t changed, Rob highlighted how the way businesses connected with consumers was shifting rapidly — and how Google’s AI tools were helping marketers keep pace.
Rob walked through how businesses could use Google AI to drive profitable growth by reaching the right customers at the right moment, and doing it with a level of scale and efficiency that previously wasn’t possible.
His session focused on three practical areas:
Measurement: How marketers could measure and prove success in a privacy-first world.
Media: Ways AI improved reach and targeting, delivering messages to the most relevant audiences exactly when it mattered.
Creative: How AI enabled teams to build and scale creative quickly, without sacrificing quality or relevance.
The session offered a clear, grounded look at how AI was already transforming marketing and what teams could start doing right now to take advantage of it.