With Frankie Coulter, Jen Jones and Simran Wadhawan
The Marketing That Moves session brought together three standout voices shaping the future of marketing in New Zealand.
Frankie Coulter, Head of Marketing at Goodman Fielder NZ, led the discussion, reflecting on how he revitalised heritage brands like Vogel’s, Meadow Fresh and Edmonds through a people-first, commercially creative approach.
Frankie was joined by award-winning marketers Jen Jones (Excellence in New Brand Development for Meadow Fresh Quick Brekkie) and Simran Wadhawan (Marketer of the Future). Together, they shared candid insights into the pivotal moments, challenges and lessons that shaped their careers.
We heard behind the scenes stories of their favourite campaigns, explored how to lead marketing in a rapidly evolving landscape, and walked away with practical tools and principles to elevate our own work.
The session left the room energised, inspired, and reminded of what bold, human-centred marketing leadership can achieve.