What it takes to market New Zealand's top sporting brands.
A big thank you to Kerry McKenzie for giving us a glimpse into what it takes to nurture one of NZ’s most-loved teams and brands.
We were treated to learning about Kerry’s career journey — the highs and lows, and how she’s now heading the high-performance marketing and brand team at New Zealand Rugby. Kerry was formerly in high-profile FMCG roles, including top dairy and beer brands.
Some real highlights included:
As marketers, everything we do should be centred around people, and what we want them to: Think. Feel. Do.
Setbacks can hurt and be tough, but can also lead you on another, better path
The importance of aligning brand values with marketing and brand decisions, and truly living and breathing them
Seeing the real and authentic way the organisation and players at all levels connect with the community and fans
You can’t affect the outcomes of everything, but you can choose how you react to them
Surrounding yourself with great people, great leaders and ensuring you don’t lose contact with the people who matter
It was such a great evening, and we were very privileged to have someone of her calibre come and present to Bay of Plenty Marketers.