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Demystifying SEO

We recently hosted Richard Conway, CEO of Pure SEO, for an insightful session that peeled back the layers of the often confusing world of Search Engine Optimisation (SEO). Richard walked us through what was working in SEO right now, and what wasn’t. He shared practical, easytoapply tips for businesses of all sizes, especially around keywords, titles, and the technical basics that make a big difference. He also gave us a look at what’s coming next in the search landscape and highlighted the k...

Reshaping beer brands

Nick Rogers from DB Breweries took us on a lively journey through some of New Zealand’s most loved beer brands. He shared how Tui grew from a small Wairarapa label into an iconic national brand, driven by a simple strategy, a passionate team, and a clear sense of personality. Through clever, authentic experiential marketing, the team built a strong emotional connection with drinkers — loyalty that ultimately translated into real business growth. He also walked us through the revitalisation o...

Bloggers in today’s marketing mix

Bridgette shared a great session on the fast-growing impact of bloggers in today’s marketing mix. Over the past two years, bloggers in New Zealand alone have built audiences ranging anywhere from 50,000 to over a million people, making them a powerful channel for influencing buying decisions across food, lifestyle, tech and more. Bridgette walked us through how brands could successfully engage bloggers to promote their products or services, and she broke down the pros and cons of paid versus u...

What Noel Leeming taught us about marketing

This event delivered exactly the kind of industry insight we all hoped for, thanks to a fantastic session with Maryanne Smith from Noel Leeming. It was instantly clear that Maryanne has ‘been there, tried that, and achieved the outcome’ — and she shared her experience in a down-to-earth, genuinely relatable way. Despite leading in a high-pressure corporate role, Maryanne openly acknowledged the same work/life balance challenges many of us face. Hearing someone at her level place such impor...