With Mel Lee, founder of Backchat Media and Digital Strategist at WAVE
We had the pleasure of hearing from Mel Lee, founder of Backchat Media and Digital Strategist at WAVE, who broke down how uniquely Kiwis use the internet.
One standout insight was that New Zealanders are so careful with mobile data that video viewing jumped by 65% later in the evenings, right when more of us were safely at on home wifi.
Mel reminded us just how much information is out there about digital marketing, and how easy it is to feel overwhelmed or spend time and budget on tactics that promise results but rarely deliver.
She walked us through the realities of the New Zealand digital landscape, cutting through the noise and offering a refreshingly simple blueprint for building digital strategies that actually work here.
Instead of chasing every new trend, Mel highlighted what truly matters—and what can quietly derail even the best-intentioned plans.
The session left us with practical, NZ-specific guidance and a clearer sense of what genuinely moves the needle online. It was an engaging, insightful deep dive into what makes digital strategy succeed (or fail) in New Zealand.