With Mel Lee, Backchat Media & Digital Strategist, Wave
Digital marketing can feel overwhelming, but Mel Lee made it all seem a whole lot clearer. We gathered at BNZ, where Mel, an experienced, straight-shooting digital marketer, shared a fast-paced stream of insights to help us navigate today’s social platforms.
Here were the key takeaways.
Facebook still reigns supreme
Mel reminded us that despite the hype around newer platforms, Facebook (and Messenger) continued to dominate attention. With people spending around 21 hours a week on the platform, it remained the most cost-effective place for businesses to show up—so long as content was relevant and well-targeted.
Timing matters
Email campaigns performed best on Tuesdays or Thursdays at 9am. Videos landed well in the evenings when people were on wifi. And if you were posting to Facebook or Instagram, Friday and Sunday nights proved to be sweet spots.
Trust is everything
Mel emphasised that people don’t see one post and instantly buy—trust needs cultivating. That meant replying to comments, creating conversations, and being real. Community Facebook groups, live chat on your website, Messenger, and Facebook Live were all powerful ways to build genuine connection without needing polished perfection.
Final gems from Mel
Keep experimenting. Review and tweak your posts. Drop what isn’t working. Test different budgets and formats. And don’t be afraid of new platforms—they’re often cheaper and less crowded. Above all, aim for “snapable, thumb-stoppable” content that sparks a smile or a dream.
Big thanks to Mel for making digital marketing feel far less scary, and far more achievable. Time to lift our heads out of the sand and show our businesses to the world.