With Viv Conway & Tash Meys
We had a feeling this session with Viv and Tash from Ace the Gram was going to be good — and it absolutely delivered.
If you follow them on Instagram, you already know they’re the real deal. They’ve spent years testing, tweaking, and mastering what works on the platform, and with a combined following of over 100,000, the results speak for themselves.
Key takeaways:
Instagram vs. Facebook
Even though Instagram sits under the Meta umbrella, it behaved very differently. Instagram offered around 23% more organic engagement, and unlike Facebook, you didn’t need to pay to be seen. It was also far more visual, meaning image quality truly mattered.
Your content needs to compete
Some industries, like cafés, face intense competition on Instagram, so average photos simply didn’t cut it. First impressions mattered. If your feed looked bland, people moved on quickly. The challenge was to ensure your grid represented you well the moment someone discovered you.
Be intentional with who you follow
Following random accounts from your business profile could confuse Instagram’s algorithm. If your connections weren’t relevant to your niche or location, your content could end up shown to the wrong people, costing you valuable engagement.
Instagram Stories were gold. Stories gave you a chance to show the unpolished, behind-the-scenes moments that people loved. They were also perfect for quick polls and instant feedback—market research made easy. As Viv and Tash reminded us: “Top of screen, top of mind.”
Huge thanks to Viv and Tash for an engaging and effortless presentation. They live and breathe Instagram, and it shows.